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About Us

Your Local Bike Shop

Hammer Cycles, owned and operated by Max Hammer (yes, that's his real name), is a full-service bicycle sales, service and rental shop located at 723 Main Street East in White Sulphur Springs, WV. We sell Niner, Giant, Liv, Momentum & Electric Bicycle Co. bikes. We carry accessories from respected brands like Maxxis, Osprey, Kuat, Kali and more. If you're looking for it, we can probably get it!

Max Hammer

Max has been on a bike since he was a toddler. He came of age on the trails surrounding Phoenix, Arizona in the 1980s just as mountain biking was sweeping the western United States. Max's first rides were made of castoff parts and junkyard bikes welded together by his older brothers. He went to any length to keep up with the big kids, hucking his bike off any ramp they suggested.

Max survived and went on to race several disciplines through the late 80s and early 90s, including dual slalom which took him to the 1990 World Championship. He has raced alongside some of the nation's pre-eminent riders on the toughest terrain anywhere.

These days he's proud to call the Greenbrier Valley home and offers a lifetime of expertise honed on backcountry trails and racecourses to the community he loves. In his downtime, he serves as head coach of the Greenbrier Valley Hellbenders Youth Mountain Bike Team.

Serafin Yncierto II

Serafin is an experienced bike mechanic who will get your ride running smoothly in no time. Originally from Davao City, Philippines, Serafin and his wife relocated to the Greenbrier Valley in October 2021. When he's not in the shop, you'll find him exploring our many state parks. Serafin prefers downhill and enduro disciplines. 

Sarah Elkins

You'll usually find Sarah hiding behind her laptop, managing the digital side of our business. Sarah is the team director for the Greenbrier Valley Youth Mountain Bike Team and devotes her energy to trail advocacy and development. Sarah serves as a member of the Lewisburg City Council and chairs the Parks Commission. 

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.